Drafts and publishing

Search engines and AI news

What search engines look for in news written with AI, what Sudwire does about it and what your editors can add.

Search engines don't object to news because AI helped write it. Google's spam policies target pages made in bulk mainly to rank, with little value for readers, however they're made. What counts is whether an article tells readers something useful and true.

#What Sudwire does

• Every article starts from an official source, a police, council or agency release, and links to it.
• It's written in its own words, and drafts that reuse too much of the source's wording are rewritten or dropped (see Originality checks).
• Routine and promotional notices are left out, and a story isn't written twice (see Which stories).
• The number of articles a day is capped by your plan and your setting (see Articles a day).
• Drafts wait for your editor, and sensitive stories always do.
• Photos are ones you're allowed to use, with a credit (see Photos).

#What your editors can add

• Read each draft against its source before publishing, and fix anything that reads wrong for your area.
• Add what you know locally: a quote, a photo of your own, what it means for readers.
• Keep the volume to what your site can stand behind. A small site does better with fewer, better stories: choose Big ones only under Which stories.
• Publish under a real byline, and keep About and Contact pages on your site.

#Google News and ads

There's no application for Google News: Google finds news sites on its own and follows its content policies, which ask for clear bylines, dates and contact details. If you show Google ads, their publisher policies also ask for content with value of its own, so the same habits help there. Sudwire can't promise rankings or approval, but it gives your editors well-sourced drafts to work from.